The Marketplace Working Group of ELIG has created the Learning Industry Framework to a represent a simplified view of the purchasers (columns) and suppliers (rows) of learning services, products and solutions. ELIG takes the term purchaser to mean sectors which have a demand for learning services, products and solutions.
The purchasers and suppliers together form the complex ecosystem of the European Learning Industry in 2011. The Framework has been produced for the Learning Industry. The purpose of the Framework is to provide a common basis on which to examine the characteristics of the Learning Industry and enable the industry to have a clearer insight into the marketplace for learning products and service?
It can be used in many ways including the following:
mapping the footprint of suppliers in the marketplace
illustrating the prevalence of particular solutions or technologies
exploring the potential of solutions and technologies
mapping the value of different market segments
ELIG has made the framework available to all via a Creative Commons Attribution-ShareAlike 3.0 Unsupported License. This means it is free to copy, distribute and transmit the framework and to adapt the work and make commercial use of it under two conditions. The first is that the original framework must be attributed to ELIG, but not in any way that suggests ELIG endorses you or your use of the work. The second is that if the framework is altered, transformed, or built upon, the resulting work must be distributed under the same or similar license to this one.
Full details of the license are available online
We encourage innovative and creative uses of the Industry Framework by the Learning Industry and so an editable version of the framework is available and we invite you to
of the framework, which we will upload and make available for the interest of the rest of the Industry.
The Marketplace Working Group within ELIG comprises representative from Intel, Towards Maturity, Ignition, Webster University, D-LAN, MMB Institute for Psychosocial Intervention and Communication Research, EDEN, ICWE, IBM, Line Communications and ELIG. The objectives of the group are to :
Understand industry trends and growth rates for eLearning in Europe
Understand strategies and sources of high value add for providers of eLearning services and products to provide effective business models
Appropriate lobbying and influencing of EU and government towards policies to support a viable and dynamic eLearning industry in the region
Share knowledge among ELIG members and research data to support these objectives
For further information or to get involved please email
(Working Group Chair)